DIVIDE&RULE was established to design and make unique drawing aids and geometry tools.

With over 20 years’ in the design industry, we know the value of hand drawn and crafted.

The need to disconnect and embrace the joy of making.

We found that despite there being an broad selection of pens and pencils for tailoring the mark you make on the page, there wasn't the same choice of tools for how to measure and draw accurately.

We wanted to create a collection of geometry tools that are easy to read (especially for those with dyslexia) and easy to use.

We went back to the very basics of what each tool needs to do. We redesigned the measurement increments to make them easier to follow.

We created products that dimension from each corner and in both directions.

We considered how and where a datum point is needed and when you would need to mark it.

The end result is a unique collection of geometry tools that ensure your creative process is as easy as possible.